Kelloggs

Kellogg’s

Subject: Kellogg’s
From: “Patricia Tricker”
Date: Sat, February 26, 2011 11:03 am

Just in case anyone missed this when it was publicized last year, this
is what Kellogg’s has told one of the Vegan Society’s Local Contacts.
The problem with Vit. D is not insufficient intake from food but many
people’s failure to get out into the sun and even when they do their
tendency to use far too much sunblock.
Patricia

From: consumercare.uk@kellogg.com

7 February 2011

Dear Mrs Wardale

Thank you for your email.

The Kellogg Company has a long heritage of providing consumers with high
quality, tasty and nutritious foods, including foods with added vitamins
and minerals. Due to the public health concern regarding insufficient
intakes of Vitamin D within the UK population (as highlighted by the
Scientific Advisory Committee on Nutrition (SACN) – an advisory
Committee of independent experts providing advice to the Food Standards
Agency and Department of Health as well as other Government Agencies and
Departments), we have chosen to now fortify 2 of our biggest brands –
Kellogg’s Corn Flakes and Coco Pops, with Vitamin D. This in turn, means
that these products will no longer be suitable for Vegans.

The Vitamin D that we use for fortification (D3) is not suitable for
Vegans, as it is sourced from Lanolin. This is because it withstands
our processing methods, helping consumers meet their dietary
requirements in a safe and responsible manner.

Kellogg’s Corn Flakes will be the first to be fortified, and the first
production run will be the 1st of December 2010. It will be apparent by
its inclusion on the ingredient list, as well as on the nutritional
panel. We do not label our products with a vegan symbol.

As of March, there will be a clear indication on the front of the pack
that will food now ‘contain Vitamin D’, therefore alerting those that
normally choose to eat the Corn Flakes. But unfortunately there will be
a period of time (from 1 December until 1 March) that it will not be on
the front of pack, therefore people will need to check the ingredient
list and or nutritional information, where it will be stated.

Earlier this year, we launched a new variant of Coco Pops called ‘Choc n
Roll’. This too is fortified with Vitamin D. We plan to fortify all of
the Coco Pops range, beginning with Coco Pops Moons and Stars in the
first quarter of 2011, and Coco Pops Original and Coco Pops Mega
Munchers in the second quarter, meaning that they will no longer be
suitable for Vegans. (Coco Pops Rocks will also be included, but it is
not currently suitable for Vegans).

We do value your comments and appreciate the differing needs of all our
consumers and do no want to exclude anyone from enjoying our products.
We will keep you informed via the Vegan society of any changes we make
with fortification of our products.

Other products that we offer that remain suitable for Vegans include:

Just Right
Fruit and Fibre
Frosties
Rice Krispies
Rice Krispies Multigrain
Raisin Wheats

Kind regards

Louise Hartley
Consumer Services Representative