Those that profit from exploitation work hard to keep the dark side hidden.
With a big screen and moving footage, the public will see the cold reality of animal exploitation. By passing the screen from town to town, group to group, the campaign will grow and evolve, drawing more people into the movement and educating the public.
There will be no leadership. Campaigners, activists and compassionate people will simply pass the screen so each group can make the final decision on how they can most effectively convey the message.