The primary purpose of the "vegan for the earth" website, was to persuade all those involved in the global environmental movement of the absolute need to move to a vegan diet as part of any proper response to the increasing human devastation of the planet.

It addressed the need to show respect for the earth, and all the life it generates and sustains, as well as being the correct response to the massive global environmental degradation caused by animal farming.

This project has now been incorporated into the mission of Action for the Earth.