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Alternative Organizations: The Case of Premium Cola  

Thursday 27th February @ 17:30 - 19:00

Premium Cola are an organization without investors, offices, bosses, advertisement, fixed working hours and contracts.

Growing from a social movement committed to enjoying particular recipe of cola, a collection of avid customers morphed into a soft drinks organization.

Only selling to companies with similar values, making decisions democratically and sidestepping capitalistic imperatives of “profit above all”, Premium Cola have managed to sustain themselves over a decade and through radically different ways of organizing and working.

Nottingham University Business School and Nottingham Business School are delighted to host Miguel Martinez from the Premium Cola collective who will talk us through the history and unique ways in which cola can be made in a collective and non-hierarchical way.

Alongside Miguel will be a panel of academics and practitioners who will offer insight and commentary to the Premium Cola collective and the typical issues and possibilities facing organizations refusing hierarchy and adopting counter-capitalistic ideas.

We invite you to join us for an evening of debate, discussion and refreshments.

Thursday, 27th February, 5:30 pm-7pm 

Room C76, Business School North Building, Jubilee Campus


Miguel Martinez, Premium Cola collective

Cath Muller, Radical Routes

Professor Daniel King, Nottingham Business School

Hosted by the OB/HRM division. To book your free spot or for any further information, please




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